Course Modules

Group Project

Group Project
Module Completed Module In Progress Module Locked
Group Project 722750  
  • Context Module Sub Header

    Lecture Slides

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  • Attachment
    Tue 1/25: Group Formation Details [PDF] Tue 1/25: Group Formation Details [PDF]
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  • Attachment
    Thu 1/27: Competitive Landscape [PDF] Thu 1/27: Competitive Landscape [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Components

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    I. Competitive Landscape Analysis I. Competitive Landscape Analysis
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    II. Segmentation, Targeting & Positioning (STP) II. Segmentation, Targeting & Positioning (STP)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Sample Work

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Competitive Landscape Samples [PDF] Competitive Landscape Samples [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Tools & References

Tools & References
Module Completed Module In Progress Module Locked
Tools & References 726176  
  • Context Module Sub Header

    Textbook (Optional)

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Newman & Newman (2018), "Brand" Newman & Newman (2018), "Brand"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Books/eBooks

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Brown (2016), "Brands and Branding" Brown (2016), "Brands and Branding"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Martins et al. (2011), "Consumer Demographics and Behavior" Martins et al. (2011), "Consumer Demographics and Behavior"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

1/13-1/18: What is a Brand?

1/13-1/18: What is a Brand?
Module Completed Module In Progress Module Locked
1/13-1/18: What is a Brand? 716244  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Brown (2016), Ch. 1: "The Rudiments of Branding" [CRes] Brown (2016), Ch. 1: "The Rudiments of Branding" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Thu 1/13: The "What" and "Why" of Brands [PDF] Thu 1/13: The "What" and "Why" of Brands [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Tue 1/18: Brands' Multiple Levels of Meaning [PDF] Tue 1/18: Brands' Multiple Levels of Meaning [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

1/20: Brand Equity

1/20: Brand Equity
Module Completed Module In Progress Module Locked
1/20: Brand Equity 721049  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Mogaji (2021), Ch. 8: "Brand Equity" [PDF] Mogaji (2021), Ch. 8: "Brand Equity" [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Chernev (2017), Ch. 9: "Brand Equity and Brand Power" [CRes] Chernev (2017), Ch. 9: "Brand Equity and Brand Power" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Thu 1/20: Brand Equity [PDF] Thu 1/20: Brand Equity [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

2/1-2/10: Brand Innovation & Strategy

2/1-2/10: Brand Innovation & Strategy
Module Completed Module In Progress Module Locked
2/1-2/10: Brand Innovation & Strategy 726174  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Moorthy (2012), Ch. 3: "Brand Extension Strategy: An Integrative Framework" [PDF] Moorthy (2012), Ch. 3: "Brand Extension Strategy: An Integrative Framework" [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Supplemental Material

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Aaker & Keller (1990), "Consumer Evaluations of Brand Extensions" [CRes] Aaker & Keller (1990), "Consumer Evaluations of Brand Extensions" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Wilkof (2018), "Branding, Co-Branding and Innovation: Expectations and Limitations" [CRes] Wilkof (2018), "Branding, Co-Branding and Innovation: Expectations and Limitations" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Tue 2/1: Brand Innovation (Extensions & Co-Branding) [PDF] Tue 2/1: Brand Innovation (Extensions & Co-Branding) [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Thu 2/10: Brand Strategy "Roadmap" [PDF] Thu 2/10: Brand Strategy "Roadmap" [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

2/15-2/24: STP Model

2/15-2/24: STP Model
Module Completed Module In Progress Module Locked
2/15-2/24: STP Model 726175  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Dibb & Simkin (1991), "Targeting, Segments and Positioning" [CRes] Dibb & Simkin (1991), "Targeting, Segments and Positioning" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Wedel & Kamakura (2000), Ch. 1-2 [CRes] Wedel & Kamakura (2000), Ch. 1-2 [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    Jackson (2015), Ch. 6: "Segmentation and Personas" [CRes] Jackson (2015), Ch. 6: "Segmentation and Personas" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Supplemental Material

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Tool
    McDonald & Dunbar (2012), Ch. 3: "Fast Tracking Through the Segmentation Process" [CRes] McDonald & Dunbar (2012), Ch. 3: "Fast Tracking Through the Segmentation Process" [CRes]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Tue 2/15: Segmentation [PDF] Tue 2/15: Segmentation [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Thu 2/17: Segmentation & Targeting [PDF] Thu 2/17: Segmentation & Targeting [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Thu 2/24 Positioning, cont'd [PDF] Thu 2/24 Positioning, cont'd [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Tue 2/22 Positioning [PDF] Tue 2/22 Positioning [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

3/8-3/15: Brand Personality & Relationships

3/8-3/15: Brand Personality & Relationships
Module Completed Module In Progress Module Locked
3/8-3/15: Brand Personality & Relationships 730172  
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Thu 3/10 Brand Personalities & Relationships [PDF] Thu 3/10 Brand Personalities & Relationships [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Tue 3/8: Brand Personality [PDF] Tue 3/8: Brand Personality [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
 
minimum score must view must submit must contribute