Course Modules

1/12-1/19: Advertising--Mirror, or Change Agent?

1/12-1/19: Advertising--Mirror, or Change Agent?
Module Completed Module In Progress Module Locked
1/12-1/19: Advertising--Mirror, or Change Agent? 717385  
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  • External Tool
    Fri 1/14: Pollay (1986), "The Distorted Mirror" Fri 1/14: Pollay (1986), "The Distorted Mirror"
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  • External Tool
    Wed 1/19: Holbrook (1987), "Mirror, Mirror..." Wed 1/19: Holbrook (1987), "Mirror, Mirror..."
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  • Attachment
    Wed 1/12: The Advertising Puzzle [PDF] Wed 1/12: The Advertising Puzzle [PDF]
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  • Attachment
    Fri 1/14: Pollay's "Distorted Mirror" [PDF] Fri 1/14: Pollay's "Distorted Mirror" [PDF]
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  • Attachment
    Wed 1/19: Holbrook on the "Distorted Mirror" [PDF] Wed 1/19: Holbrook on the "Distorted Mirror" [PDF]
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1/21-1/24: Economic Impact of Advertising

1/21-1/24: Economic Impact of Advertising
Module Completed Module In Progress Module Locked
1/21-1/24: Economic Impact of Advertising 720827  
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  • External Url
    Pardun (2014) Ch. 2, "The Economic Impact of Advertising" (Hollifield & Abernethy) Pardun (2014) Ch. 2, "The Economic Impact of Advertising" (Hollifield & Abernethy)
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    Lecture Slides

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  • Attachment
    Fri 1/21: Economic Impacts of Advertising [PDF] Fri 1/21: Economic Impacts of Advertising [PDF]
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1/26-1/28: Product Placement

1/26-1/28: Product Placement
Module Completed Module In Progress Module Locked
1/26-1/28: Product Placement 720828  
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    Readings

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  • External Url
    Pardun (2014) Ch. 11, "Advertising & Product Placement in Entertainment Media" (Pressgrove & Richardson) Pardun (2014) Ch. 11, "Advertising & Product Placement in Entertainment Media" (Pressgrove & Richardson)
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    Lecture Slides

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  • Attachment
    Wed 1/26: Product Placement [PDF] Wed 1/26: Product Placement [PDF]
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1/31-2/2: Political Advertising

1/31-2/2: Political Advertising
Module Completed Module In Progress Module Locked
1/31-2/2: Political Advertising 720829  
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    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 4, "Political Advertising" (Johnston & Tims) Pardun (2014) Ch. 4, "Political Advertising" (Johnston & Tims)
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    Lecture Slides

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  • Attachment
    Mon 1/31: Political Advertising [PDF] Mon 1/31: Political Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

2/4-2/7: Advertising and Journalism

2/4-2/7: Advertising and Journalism
Module Completed Module In Progress Module Locked
2/4-2/7: Advertising and Journalism 720831  
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    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 12, "Advertising in Previously Hands-Off Journalistic Environments" (Barnes & Bierbauer) Pardun (2014) Ch. 12, "Advertising in Previously Hands-Off Journalistic Environments" (Barnes & Bierbauer)
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  • Attachment
    Fri 2/4: Advertising and Journalism [PDF] Fri 2/4: Advertising and Journalism [PDF]
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2/9-2/11: Children and Advertising

2/9-2/11: Children and Advertising
Module Completed Module In Progress Module Locked
2/9-2/11: Children and Advertising 720832  
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    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 3, "Advertising to Children" (Smith & Panici) Pardun (2014) Ch. 3, "Advertising to Children" (Smith & Panici)
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    Lecture Slides

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  • Attachment
    Wed 2/9: Kids & Advertising [PDF] Wed 2/9: Kids & Advertising [PDF]
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2/14-2/16: Sexuality and Advertising

2/14-2/16: Sexuality and Advertising
Module Completed Module In Progress Module Locked
2/14-2/16: Sexuality and Advertising 720833  
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    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 7, "Sex in Advertising" (Reichert & Forde) Pardun (2014) Ch. 7, "Sex in Advertising" (Reichert & Forde)
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    Lecture Slides

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  • Attachment
    Mon 2/14: Sex in Advertising [PDF] Mon 2/14: Sex in Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

2/18-2/21: Stereotypes in Advertising

2/18-2/21: Stereotypes in Advertising
Module Completed Module In Progress Module Locked
2/18-2/21: Stereotypes in Advertising 720834  
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    Readings

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  • External Url
    Pardun (2014) Ch. 8, "Stereotypes in Advertising" (Marcellus & Morrison) Pardun (2014) Ch. 8, "Stereotypes in Advertising" (Marcellus & Morrison)
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    No lecture slides for this unit

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2/23-2/25: Disabilities & the Differently-Abled in Advertising

2/23-2/25: Disabilities & the Differently-Abled in Advertising
Module Completed Module In Progress Module Locked
2/23-2/25: Disabilities & the Differently-Abled in Advertising 720835  
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  • Attachment
    Kearney et al. (2019), "'Superdisabilities' vs. 'disabilities?'" Kearney et al. (2019), "'Superdisabilities' vs. 'disabilities?'"
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  • Attachment
    Shelton & Waddell (2021), "Does 'inspiration porn' inspire?" Shelton & Waddell (2021), "Does 'inspiration porn' inspire?"
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    Lecture Slides

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  • Attachment
    Wed 2/23: Disabilities & Advertising [PDF] Wed 2/23: Disabilities & Advertising [PDF]
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    Lecture Recording

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  • External Url
    Wed 2/23: Advertising and the Disabled/Differently-Abled Wed 2/23: Advertising and the Disabled/Differently-Abled
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3/7-3/9: Tobacco Advertising

3/7-3/9: Tobacco Advertising
Module Completed Module In Progress Module Locked
3/7-3/9: Tobacco Advertising 723488  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 5, "Tobacco Advertising" (Hoefges & Dewhirst) Pardun (2014) Ch. 5, "Tobacco Advertising" (Hoefges & Dewhirst)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Mon 3/7: Tobacco Advertising [PDF] Mon 3/7: Tobacco Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

3/11-3/14: Alcohol Advertising

3/11-3/14: Alcohol Advertising
Module Completed Module In Progress Module Locked
3/11-3/14: Alcohol Advertising 723489  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 6, "Alcohol Advertising" (Nelson & Thorson) Pardun (2014) Ch. 6, "Alcohol Advertising" (Nelson & Thorson)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    DeLorme et al. (2010), "The State of Public Research on Over-the-Counter Drug Advertising" DeLorme et al. (2010), "The State of Public Research on Over-the-Counter Drug Advertising"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Fri 3/11: Alcohol Advertising [PDF] Fri 3/11: Alcohol Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

3/16-3/18: Pharmaceutical Advertising

3/16-3/18: Pharmaceutical Advertising
Module Completed Module In Progress Module Locked
3/16-3/18: Pharmaceutical Advertising 723490  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 9, "Direct-to-Consumer Pharmaceutical Advertising" (Barnes & Capella) Pardun (2014) Ch. 9, "Direct-to-Consumer Pharmaceutical Advertising" (Barnes & Capella)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Bonus Material

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    DeFrank et al. (2020) - "Direct-to-consumer advertising of prescription drugs and the patient-prescriber encounter: A systematic review" DeFrank et al. (2020) - "Direct-to-consumer advertising of prescription drugs and the patient-prescriber encounter: A systematic review"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    DeLorme et al. (2010) - "The state of public research on over-the-counter drug advertising" DeLorme et al. (2010) - "The state of public research on over-the-counter drug advertising"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Wed 3/16: Drug Advertising [PDF] Wed 3/16: Drug Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

3/21-3/23: Gun Advertising

3/21-3/23: Gun Advertising
Module Completed Module In Progress Module Locked
3/21-3/23: Gun Advertising 723491  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Gale (2006) - "Gun control" Gale (2006) - "Gun control"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Gregory (2017) - "After Las Vegas shooting, this law protects gun makers" Gregory (2017) - "After Las Vegas shooting, this law protects gun makers"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Rojas et al. (2021) - "Sandy Hook families settle with gunmaker for $73 million over massacre" Rojas et al. (2021) - "Sandy Hook families settle with gunmaker for $73 million over massacre"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Mon 3/21: Gun Advertising [PDF] Mon 3/21: Gun Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

3/25-3/28: Gambling Advertising

3/25-3/28: Gambling Advertising
Module Completed Module In Progress Module Locked
3/25-3/28: Gambling Advertising 723492  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Bouguettaya et al. (2020) - "The Relationship Between Gambling Advertising & Gambling Attitudes, Intentions and Behaviors" Bouguettaya et al. (2020) - "The Relationship Between Gambling Advertising & Gambling Attitudes, Intentions and Behaviors"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Borg & Stranahan (2005), "Does Lottery Advertising Exploit Disadvantaged and Vulnerable Markets?" Borg & Stranahan (2005), "Does Lottery Advertising Exploit Disadvantaged and Vulnerable Markets?"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Fri 3/25: Gambling & Lottery Advertising [PDF} Fri 3/25: Gambling & Lottery Advertising [PDF}
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

3/30-4/1: Marijuana

3/30-4/1: Marijuana
Module Completed Module In Progress Module Locked
3/30-4/1: Marijuana 723493  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    D'Amico (2018) - "Keep pot billboards away from kids" D'Amico (2018) - "Keep pot billboards away from kids"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Daly (2021) - "UN demands global ban on cannabis advertising" Daly (2021) - "UN demands global ban on cannabis advertising"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Schroyer (2021) - "Marijuana companies still face advertising and marketing obstacles, but options exist" Schroyer (2021) - "Marijuana companies still face advertising and marketing obstacles, but options exist"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Sesto (2019) - "The complete guide to marijuana advertising laws" Sesto (2019) - "The complete guide to marijuana advertising laws"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Wed 3/30: Cannabis Advertising [PDF] Wed 3/30: Cannabis Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

4/4-4/6: Hyperniche Advertising

4/4-4/6: Hyperniche Advertising
Module Completed Module In Progress Module Locked
4/4-4/6: Hyperniche Advertising 723494  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 10, "Hyper-Niche Markets and Advertising" (Hester & Weir) Pardun (2014) Ch. 10, "Hyper-Niche Markets and Advertising" (Hester & Weir)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Mon 4/4: Hyperniche Advertising [PDF] Mon 4/4: Hyperniche Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

4/8-4/11: Captive Audiences

4/8-4/11: Captive Audiences
Module Completed Module In Progress Module Locked
4/8-4/11: Captive Audiences 723495  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 15, "Advertising to Captive Audiences" (Close & Pearce) Pardun (2014) Ch. 15, "Advertising to Captive Audiences" (Close & Pearce)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Fri 4/8: Captive Audiences [PDF] Fri 4/8: Captive Audiences [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

4/13-4/15: Subliminal Messaging

4/13-4/15: Subliminal Messaging
Module Completed Module In Progress Module Locked
4/13-4/15: Subliminal Messaging 723496  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Broyles (2006), "Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia" Broyles (2006), "Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Verwijmeren et al. (2013), "Warning! You are Being Primed!" Verwijmeren et al. (2013), "Warning! You are Being Primed!"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Context Module Sub Header

    Lecture Slides

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Wed 4/13: Subliminal Advertising [PDF] Wed 4/13: Subliminal Advertising [PDF]
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

4/18-4/20: Nontraditional Advertising

4/18-4/20: Nontraditional Advertising
Module Completed Module In Progress Module Locked
4/18-4/20: Nontraditional Advertising 723497  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Martin & Smith (2008), "Commercializing Social Interaction: The Ethics of Stealth Marketing" Martin & Smith (2008), "Commercializing Social Interaction: The Ethics of Stealth Marketing"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Attachment
    Roux (2019), "Does the Guerilla Win, if He Does Not Lose?" Roux (2019), "Does the Guerilla Win, if He Does Not Lose?"
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

4/22-4/25: Social Responsibility

4/22-4/25: Social Responsibility
Module Completed Module In Progress Module Locked
4/22-4/25: Social Responsibility 723498  
  • Context Module Sub Header

    Readings

    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • External Url
    Pardun (2014) Ch. 16, "Advertising and Social Responsibility" (Merskin & Kreshel) Pardun (2014) Ch. 16, "Advertising and Social Responsibility" (Merskin & Kreshel)
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
 
minimum score must view must submit must contribute