Course Modules

Unit Quizzes & Exams

Unit Quizzes & Exams Unit Quizzes & Exams

Context Module Sub Header

Quizzes 1

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New Quiz

Human Brain & CNS Human Brain & CNS 100 2

lti-quiz 4174526 1

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Attachment

Study Guide: Human Brain & CNS [PDF] Study Guide: Human Brain & CNS [PDF] 3

attachment 4178828 0

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New Quiz

Sensation & Perception Sensation & Perception 100 4

lti-quiz 4231254 1

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New Quiz

Learning, Memory & Emotion Learning, Memory & Emotion 100 5

lti-quiz 4291044 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Final Exam 6

context_module_sub_header 4231249 0

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New Quiz

Final Exam Final Exam 133 7

lti-quiz 4319585 1

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Labs

Labs Labs

New Quiz

Lab I: Brandvision Lab I: Brandvision 100 1

lti-quiz 4231259 1

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Assignment

Lab II: Chemoreception Lab II: Chemoreception 100 2

assignment 4259351 1

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Attachment

Lab II: Class Results [PDF] Lab II: Class Results [PDF] 3

attachment 4281400 0

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1/12-1/14: What is Psychology?

1/12-1/14: What is Psychology? 1/12-1/14: What is Psychology?

Context Module Sub Header

Lecture Slides 1

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Attachment

Wed 1/12: Psycholo...what? [PDF] Wed 1/12: Psycholo...what? [PDF] 2

attachment 4152980 0

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Attachment

Fri 1/14: Why Psychology + Advertising? [PDF] Fri 1/14: Why Psychology + Advertising? [PDF] 3

attachment 4161265 0

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Context Module Sub Header

Bonus Material 4

context_module_sub_header 4161537 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

Readings 5

context_module_sub_header 4291219 0

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External Tool

Pham (2013), "The Seven Sins of Consumer Psychology" Pham (2013), "The Seven Sins of Consumer Psychology" 6

context_external_tool 4161538 0

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1/19-1/28: The Brain & Nervous System

1/19-1/28: The Brain & Nervous System 1/19-1/28: The Brain & Nervous System

Context Module Sub Header

Readings 1

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External Tool

Hayes (2018), Ch. 1 & 2 Hayes (2018), Ch. 1 & 2 2

context_external_tool 4158614 0

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Attachment

Woolsey et al. (2017) excerpts, "The Brain Atlas" [PDF] Woolsey et al. (2017) excerpts, "The Brain Atlas" [PDF] 3

attachment 4161259 0

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Attachment

Mayfield Clinic (2018), "Anatomy of the Brain" [PDF] Mayfield Clinic (2018), "Anatomy of the Brain" [PDF] 4

attachment 4158613 0

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External Tool

Newman (2017), "All You Need to Know About Neurons" Newman (2017), "All You Need to Know About Neurons" 5

context_external_tool 4174571 0

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Context Module Sub Header

Lecture Slides 6

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Attachment

Wed 1/19: Introducing... Your Brain! [PDF] Wed 1/19: Introducing... Your Brain! [PDF] 7

attachment 4174520 0

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Attachment

Fri 1/21: More on the Brain [PDF] Fri 1/21: More on the Brain [PDF] 8

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Attachment

Mon 1/24: Limbic System & Memory [PDF] Mon 1/24: Limbic System & Memory [PDF] 9

attachment 4183154 0

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Attachment

Fri 1/28: Neurons & PNS [PDF] Fri 1/28: Neurons & PNS [PDF] 10

attachment 4197604 0

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Context Module Sub Header

Bonus Material 11

context_module_sub_header 4173155 0

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Context Module Sub Header

Videos 12

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External Url

Eanes (2020), Dissection of a Cow Brain [Video] Eanes (2020), Dissection of a Cow Brain [Video] 13

external_url 4161535 0

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1/31-2/7: Perception & Sensation

1/31-2/7: Perception & Sensation 1/31-2/7: Perception & Sensation

Context Module Sub Header

Readings 1

context_module_sub_header 4196886 0

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External Tool

Bruno & Pavani (2018) Ch. 1, "A Multisensory Perspective" Bruno & Pavani (2018) Ch. 1, "A Multisensory Perspective" 2

context_external_tool 4197606 0

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Context Module Sub Header

Lecture Slides 3

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Attachment

Fri 2/4: Limits of Perception [PDF] Fri 2/4: Limits of Perception [PDF] 4

attachment 4209659 0

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Attachment

Mon 1/31: Stimuli & Sensation [PDF] Mon 1/31: Stimuli & Sensation [PDF] 4

attachment 4209660 0

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Attachment

Mon 2/7: Limits of Perception 2 [PDF] Mon 2/7: Limits of Perception 2 [PDF] 5

attachment 4209661 0

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2/9-2/25: Human Senses

2/9-2/25: Human Senses 2/9-2/25: Human Senses

Context Module Sub Header

Readings 1

context_module_sub_header 4213191 0

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External Tool

Frishman (2005) Ch. 3, "Basic Visual Processes" Frishman (2005) Ch. 3, "Basic Visual Processes" 2

context_external_tool 4213196 0

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External Tool

Moore (2005) Ch. 12, "Basic Auditory Processes" Moore (2005) Ch. 12, "Basic Auditory Processes" 3

context_external_tool 4213200 0

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External Tool

Cowart & Rawson (2005) Ch. 18, "Olfaction" Cowart & Rawson (2005) Ch. 18, "Olfaction" 4

context_external_tool 4213202 0

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External Tool

Lawless (2005) Ch. 19, "Taste" Lawless (2005) Ch. 19, "Taste" 5

context_external_tool 4213203 0

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External Tool

Weisenberger (2005) Ch. 17, "Cutaneous Perception" Weisenberger (2005) Ch. 17, "Cutaneous Perception" 6

context_external_tool 4213201 0

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Context Module Sub Header

Lecture Slides 7

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Attachment

Wed 2/9: Vision Basics [PDF] Wed 2/9: Vision Basics [PDF] 8

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Attachment

Fri 2/11: Vision Quirks & Exploits [PDF] Fri 2/11: Vision Quirks & Exploits [PDF] 9

attachment 4221108 0

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Attachment

Mon 2/14: Vision Quirks & Exploits, cont'd [PDF] Mon 2/14: Vision Quirks & Exploits, cont'd [PDF] 10

attachment 4221107 0

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Attachment

Wed 2/16: Hearing Basics [PDF] Wed 2/16: Hearing Basics [PDF] 11

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Fri 2/18: Sonic Branding & Music Power [PDF] Fri 2/18: Sonic Branding & Music Power [PDF] 12

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Mon 2/21: Chemoreception (Gustation & Olfaction) [PDF] Mon 2/21: Chemoreception (Gustation & Olfaction) [PDF] 13

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Fri 2/25: More Chemoreception [PDF] Fri 2/25: More Chemoreception [PDF] 14

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Mon 3/7: Somatosensation (Touch) [PDF] Mon 3/7: Somatosensation (Touch) [PDF] 15

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Context Module Sub Header

Bonus Material 16

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Context Module Sub Header

Readings 17

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External Tool

Goldstein (Ed.) (2005), "Blackwell Handbook of Sensation and Perception" Goldstein (Ed.) (2005), "Blackwell Handbook of Sensation and Perception" 18

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External Tool

Peck & Childers (2008), Ch. 7: "Effects of sensory factors on consumer behavior" Peck & Childers (2008), Ch. 7: "Effects of sensory factors on consumer behavior" 19

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External Tool

Eroglu & Machleit (2008), Ch. 32: "Theory in consumer-environment research" Eroglu & Machleit (2008), Ch. 32: "Theory in consumer-environment research" 20

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3/9-3/28: Learning, Memory & Emotions

3/9-3/28: Learning, Memory & Emotions 3/9-3/28: Learning, Memory & Emotions

Context Module Sub Header

Readings 1

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Context Module Sub Header

Learning/Conditioning 2

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External Tool

Gottlieb & Begej (2014), Ch. 1: "Principles of Pavlovian conditioning: Description, content, function" Gottlieb & Begej (2014), Ch. 1: "Principles of Pavlovian conditioning: Description, content, function" 3

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External Tool

Murphy & Lupfer (2014), Ch. 8: "Basic principles of operant conditioning" Murphy & Lupfer (2014), Ch. 8: "Basic principles of operant conditioning" 4

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Context Module Sub Header

Memory 5

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External Tool

Baddeley (2013), Ch. 1: "What is memory?" Baddeley (2013), Ch. 1: "What is memory?" 6

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External Tool

Baddeley (2013), Ch. 8: "Storing knowledge" Baddeley (2013), Ch. 8: "Storing knowledge" 7

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Context Module Sub Header

Emotions 8

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External Tool

Andrade (2015), Ch. 4: "Consumer emotions" Andrade (2015), Ch. 4: "Consumer emotions" 9

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Context Module Sub Header

Lecture Slides 10

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Wed 3/9: Intro to Learning Processes [PDF] Wed 3/9: Intro to Learning Processes [PDF] 11

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Fri 3/11: Low-Involvement Learning Factors & Product Placement [PDF] Fri 3/11: Low-Involvement Learning Factors & Product Placement [PDF] 12

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Mon 3/14: Memory [PDF] Mon 3/14: Memory [PDF] 13

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Wed 3/16: Memory, cont'd [PDF] Wed 3/16: Memory, cont'd [PDF] 14

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Mon 3/21: Memory & Emotion [PDF] Mon 3/21: Memory & Emotion [PDF] 15

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Wed 3/23: Affect, Mood & Emotion [PDF] Wed 3/23: Affect, Mood & Emotion [PDF] 16

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Fri 3/25: Evaluating Affect [PDF] Fri 3/25: Evaluating Affect [PDF] 17

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Mon 3/28: Autonomic Measures [PDF] Mon 3/28: Autonomic Measures [PDF] 18

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Context Module Sub Header

Bonus Material 19

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Context Module Sub Header

Readings 20

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External Tool

Ekkekakis & Russell (2013), Ch. 2: "Untangling the terminological Gordian knot" Ekkekakis & Russell (2013), Ch. 2: "Untangling the terminological Gordian knot" 21

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3/30-4/15: Personality, Attitudes & Self-Concept

3/30-4/15: Personality, Attitudes & Self-Concept 3/30-4/15: Personality, Attitudes & Self-Concept

Context Module Sub Header

Readings 1

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Context Module Sub Header

Personality 2

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External Tool

Hampson (1988), Ch. 1: "The concept of personality" Hampson (1988), Ch. 1: "The concept of personality" 3

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External Tool

Kassarjian (1971), "Personality and consumer behavior: A review" Kassarjian (1971), "Personality and consumer behavior: A review" 4

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Context Module Sub Header

Attitudes 5

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External Tool

Bohner et al. (2002), Ch. 1: "What is an attitude, and why is it important?" Bohner et al. (2002), Ch. 1: "What is an attitude, and why is it important?" 6

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External Tool

Bohner et al. (2002), Ch. 3: "Beyond valence: Structure and strength" Bohner et al. (2002), Ch. 3: "Beyond valence: Structure and strength" 7

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External Tool

Tormala & Briñol (2015), Ch. 2: "Attitude change and persuasion: Past, present, and future directions" Tormala & Briñol (2015), Ch. 2: "Attitude change and persuasion: Past, present, and future directions" 8

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Context Module Sub Header

Self-Concept & Influence 9

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External Tool

Gecas (1982), "The self-concept" Gecas (1982), "The self-concept" 10

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External Tool

Gal (2015), Ch. 10: "Identity-signaling behavior" Gal (2015), Ch. 10: "Identity-signaling behavior" 11

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External Tool

Kristofferson & White (2015), Ch. 16: "Interpersonal influences in consumer psychology" Kristofferson & White (2015), Ch. 16: "Interpersonal influences in consumer psychology" 12

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Context Module Sub Header

Lecture Slides 13

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Attachment

Wed 3/30: Personality [PDF] Wed 3/30: Personality [PDF] 14

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Attachment

Fri 4/1: Personality Assessment [PDF] Fri 4/1: Personality Assessment [PDF] 15

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Attachment

Mon 4/4: What are Attitudes? [PDF] Mon 4/4: What are Attitudes? [PDF] 16

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Attachment

Wed 4/6: Attitude Assessment & Change [PDF] Wed 4/6: Attitude Assessment & Change [PDF] 17

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Attachment

Fri 4/8: The Self [PDF] Fri 4/8: The Self [PDF] 18

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Attachment

Mon 4/11: Self & Consumption [PDF] Mon 4/11: Self & Consumption [PDF] 19

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Attachment

Wed 4/13: Social Influence & Groups [PDF] Wed 4/13: Social Influence & Groups [PDF] 20

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Attachment

Fri 4/15: Social Influence & Selling [PDF] Fri 4/15: Social Influence & Selling [PDF] 21

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Context Module Sub Header

Bonus Material 22

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Context Module Sub Header

Readings 23

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External Tool

He et al. (2019), "The pleasure of assessing and expressing our likes and dislikes" He et al. (2019), "The pleasure of assessing and expressing our likes and dislikes" 24

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Context Module Sub Header

Handouts 25

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Attachment

Examples of Consumer Attitude Scales [.docx] Examples of Consumer Attitude Scales [.docx] 26

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Attachment

ELM Flowchart [PDF] ELM Flowchart [PDF] 27

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Context Module Sub Header

"Big Five" Inventory 28

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Attachment

10-Item Version of Big Five Personality Inventory [PDF] 10-Item Version of Big Five Personality Inventory [PDF] 29

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External Url

IDR-SB5: 10-item Big Five Inventory IDR-SB5: 10-item Big Five Inventory 30

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External Url

CT-NEO-IP-III: 35-item Big Five Inventory CT-NEO-IP-III: 35-item Big Five Inventory 31

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External Url

IDR-CBF-30: 50-item Big Five Inventory IDR-CBF-30: 50-item Big Five Inventory 32

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4/20-4/25: Consumer Decision-Making Process

4/20-4/25: Consumer Decision-Making Process 4/20-4/25: Consumer Decision-Making Process

Context Module Sub Header

Readings 1

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External Tool

Pellemans (1971), "The consumer decision-making process" Pellemans (1971), "The consumer decision-making process" 2

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External Tool

Bruner & Pomazal (1988), "Problem recognition: The crucial first stage of the consumer decision process" Bruner & Pomazal (1988), "Problem recognition: The crucial first stage of the consumer decision process" 3

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External Tool

Jiang & Rosenbloom (2013), "Consumer knowledge and external pre-purchase information search: A meta-analysis of the evidence" Jiang & Rosenbloom (2013), "Consumer knowledge and external pre-purchase information search: A meta-analysis of the evidence" 4

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External Tool

Delarue et al. (2018), Ch. 17: "Consumer evaluation of nonfood products" Delarue et al. (2018), Ch. 17: "Consumer evaluation of nonfood products" 5

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External Tool

Santos & Boote (2003), "A theoretical exploration and model of consumer expectations, post-purchase affective states and affective behaviour" Santos & Boote (2003), "A theoretical exploration and model of consumer expectations, post-purchase affective states and affective behaviour" 6

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External Tool

Harrell & McConocha (1992), "Personal factors related to consumer product disposal tendencies" Harrell & McConocha (1992), "Personal factors related to consumer product disposal tendencies" 7

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Context Module Sub Header

Lecture Slides 8

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Attachment

Wed 4/20: Problem Recognition & Information Search [PDF] Wed 4/20: Problem Recognition & Information Search [PDF] 9

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Attachment

Fri 4/22: Info Search & Evaluation of Alternatives [PDF] Fri 4/22: Info Search & Evaluation of Alternatives [PDF] 10

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Attachment

Mon 4/25: Selection & Subsequent Stages [PDF] Mon 4/25: Selection & Subsequent Stages [PDF] 12

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules

Unit Quizzes & Exams

Quizzes 1

Final Exam 6

Labs

1/12-1/14: What is Psychology?

Lecture Slides 1

Bonus Material 4

Readings 5

1/19-1/28: The Brain & Nervous System

Readings 1

Lecture Slides 6

Bonus Material 11

Videos 12

1/31-2/7: Perception & Sensation

Readings 1

Lecture Slides 3

2/9-2/25: Human Senses

Readings 1

Lecture Slides 7

Bonus Material 16

Readings 17

3/9-3/28: Learning, Memory & Emotions

Readings 1

Learning/Conditioning 2

Memory 5

Emotions 8

Lecture Slides 10

Bonus Material 19

Readings 20

3/30-4/15: Personality, Attitudes & Self-Concept

Readings 1

Personality 2

Attitudes 5

Self-Concept & Influence 9

Lecture Slides 13

Bonus Material 22

Readings 23

Handouts 25

"Big Five" Inventory 28

4/20-4/25: Consumer Decision-Making Process

Readings 1

Lecture Slides 8