Course Modules

Student Resources

Student Resources Student Resources

External Url

Academic Support Services Academic Support Services 1

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External Url

Disability Resources and Services Disability Resources and Services 2

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External Url

Student Success Center Student Success Center 3

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External Url

TU Library Remote Student Support TU Library Remote Student Support 4

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External Url

Tuttleman Counseling Services Tuttleman Counseling Services 5

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External Url

Cherry Pantry (if you are facing food insecurity) Cherry Pantry (if you are facing food insecurity) 6

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External Url

Student Emergency Aid Fund Student Emergency Aid Fund 7

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Page

Tech Support and Digital Privacy Tech Support and Digital Privacy 8

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Start Here

Start Here Start Here

Page

Course Overview & Important Information Course Overview & Important Information 1

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Page

Meet the Instructor Meet the Instructor 2

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New Quiz

Online Student Orientation Series - Time Management Activity Online Student Orientation Series - Time Management Activity 0 3

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New Quiz

Online Student Orientation Series - Preparing to Learn Online Online Student Orientation Series - Preparing to Learn Online 0 4

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New Quiz

Online Student Orientation Series - Knowing Yourself as an Online Learner Online Student Orientation Series - Knowing Yourself as an Online Learner 0 5

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WEEK 1: Course Introduction + Exploring the World of Advertising

WEEK 1: Course Introduction + Exploring the World of Advertising WEEK 1: Course Introduction + Exploring the World of Advertising

Context Module Sub Header

REMINDER: REVIEW SYLLABUS & ORDER TEXTBOOK 1

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• Please review the course syllabus and order your textbook for this course as soon as possible. You will find information regarding the book below and under the "Syllabus" tab. This includes links to the publisher's website and Amazon: 2

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Attachment

ADV 853-702_Syllabus_Fall 2025.docx ADV 853-702_Syllabus_Fall 2025.docx 3

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Attachment

ADV 853-702_Syllabus_Fall 2025.pdf ADV 853-702_Syllabus_Fall 2025.pdf 4

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Context Module Sub Header

STEP 1: REVIEW WEEK 1 POWERPOINT PRESENTATION 5

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• This week's PowerPoint provides an overview of our course, information about your instructor, and important key terms that will be useful over the next 15 weeks. This is the same PowerPoint that I share in the Week 1 Mini Lecture in "Step 2" below: 6

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Attachment

Background Information & Week 1 Content.pptx Background Information & Week 1 Content.pptx 7

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Context Module Sub Header

STEP 2: WATCH WEEK 1 MINI LECTURE 8

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• This week is all about getting up to speed on our course and the fudamentals of the advertising industry. Therefore, the weeky mini lecture isn't based on the textbook...rather it provides you with important foundational information essential for understanding the next 15 weeks. Please watch it as soon as you have time: 9

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Attachment

Week 1 Mini Lecture_Advertising & Globalization.mov Week 1 Mini Lecture_Advertising & Globalization.mov 10

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Context Module Sub Header

STEP 3: WATCH ART & COPY (DOCUMENTARY BY THE ONE CLUB) 12

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• In order to better how global advertising and marketing has become so “Americanized,” it’s important to understand the cultural revolution that led to fundamental changes in the American advertising industry in the 1960s. These changes led to brand development strategies, positioning programs and consumer research techniques that we still use today. Therefore, I think it’s important that the first documentary you watch in this course is Art & Copy: 13

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External Url

WATCH: Art & Copy WATCH: Art & Copy 14

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ABOUT THE DOCUMENTARY: Directed by Doug Pray, Art & Copy reveals the work and wisdom of some of the most influential advertising creatives of our time – people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. Together, they managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion. 15

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STEP 4: READ INTRODUCTION TO GLOBAL ADVERTISING PRACTICE IN A BORDERLESS WORLD (OPTIONAL) 16

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Context Module Sub Header

• "Global Advertising Practice in a Borderless World" covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. This week, I want you to read the book's informative introduction (pages 1-6). It provides a wealth of information on the development of the contemporary advertising industry: 17

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External Url

READ: Global Advertising Practice in a Borderless World READ: Global Advertising Practice in a Borderless World 18

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STEP 5: COMPLETE WEEK 1 DISCUSSION BOARD POSTS 19

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• Please respond to the following Discussion Board questions by 11:59pm on Sunday evening. The discussion boards will stay open for one week past the due date so you can respond to your classmates posts, leave comments, and read each other's writing. You'll find detailed instructions in each link below: 20

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Discussion Topic

Week 1: Question 1 (Course Introductions) Week 1: Question 1 (Course Introductions) 5 21

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Discussion Topic

Week 1: Question 2 (Response to Art & Copy) Week 1: Question 2 (Response to Art & Copy) 5 22

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Discussion Topic

Week 1: Question 3 (The Big Six Global Ad Agencies — Scavenger Hunt) Week 1: Question 3 (The Big Six Global Ad Agencies — Scavenger Hunt) 5 23

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Context Module Sub Header

STEP 6: BEGIN WORKING ON ASSIGNMENT #1 (MEDIA LOG) 24

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• In order to better understand your personal mass media usage, I want you to complete a media log assignment. It is two parts—a data table and bar graph along with a 2-3 page analysis and reflection. You will find more information about the assignmet in the link below. Please note that this is not due until the end of Week 3 (Sunday, September 14th) so you have plenty of time to work on it: 25

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Assignment

Media Log: Personal Media Usage & Analysis Media Log: Personal Media Usage & Analysis 30 26

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Attachment

Media Log_Sample Word Document.docx Media Log_Sample Word Document.docx 27

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Attachment

Media Log_Sample Excel Document.xlsx Media Log_Sample Excel Document.xlsx 28

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Context Module Sub Header

STEP 7: READ CHAPTER 1 IN GLOBAL MARKETING & ADVERTISING PRIOR TO WEEK 2 29

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• In preparation for Week 2, please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Week 2 PowerPoint file for you to review next week: 30

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Context Module Sub Header

√ Chapter 1: The Paradoxes of Global Marketing Communications 31

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WEEK 2: The Paradoxes of Global Marketing Communications

WEEK 2: The Paradoxes of Global Marketing Communications WEEK 2: The Paradoxes of Global Marketing Communications

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STEP 1: READ CHAPTER 1 IN GLOBAL MARKETING & ADVERTISING 1

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• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

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√ Chapter 1: The Paradoxes of Global Marketing Communications 3

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STEP 2: REVIEW CHAPTER 1 POWERPOINT PRESENTATION 4

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• Once you have read Chapter 1 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 1 PowerPoint Presentation.pptx Chapter 1 PowerPoint Presentation.pptx 6

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STEP 3: WATCH CHAPTER 1 MINI-LECTURE 7

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• Below is a link to the Chapter 1 Mini-Lecture. It provides an overview of Chapter 1, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 1 Mini Lecture.mp4 Chapter 1 Mini Lecture.mp4 9

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STEP 4: WATCH THE WORLD IS A GLOBAL VILLAGE WITH MARSHALL MCLUHAN 10

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• Marshall McLuhan, a media and communication theorist, coined the term “global village” in 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture. Nearly 60 years later, his theories and predictions are shockingly accurate. This week I want you to watch McLuhan's famous television interview on the subject. I think you will find it fascinating: 11

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External Url

WATCH: Marshall McLuhan — The World is a Global Village (CBC TV) WATCH: Marshall McLuhan — The World is a Global Village (CBC TV) 12

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STEP 5: WATCH ADVERTISING AT THE EDGE OF THE APOCALYPSE (DOCUMENTARY) 13

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• In this highly anticipated sequel to his groundbreaking documentary Advertising and the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption: 14

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External Url

WATCH: Advertising at the Edge of the Apocalypse WATCH: Advertising at the Edge of the Apocalypse 15

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STEP 6: COMPLETE DISCUSSION BOARD POSTS 16

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• Please answer the following Discussion Board questions by 11:59pm on Sunday evening: 17

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Discussion Topic

Week 2: Question 1 (Linking Media with Behavior) Week 2: Question 1 (Linking Media with Behavior) 5 18

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Discussion Topic

Week 2: Question 2 (Response to Advertising at the Edge of the Apocalypse) Week 2: Question 2 (Response to Advertising at the Edge of the Apocalypse) 5 19

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STEP 7: COMPLETE CHAPTER 1 READING CHECK 20

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• Please complete the following Reading Check by 11:59pm on Sunday evening. The questions come directly from the book chapter, so please make sure to read the chapter and review the PowerPoint Presentation before you take the quiz: 21

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Quiz

Chapter 1 Reading Check Chapter 1 Reading Check 20 22

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STEP 8: CONTINUE WORKING ON ASSIGNMENT #1 (MEDIA LOG): 23

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• Continue working on your Media Log this week. As a reminder, you need seven consecutive days of data to complete the summary and analysis. Make sure to get started as soon as possible if you haven't done so already: 24

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Assignment

Media Log: Personal Media Usage & Analysis Media Log: Personal Media Usage & Analysis 30 25

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• Need a little help seeting up your Word Document and Excel Data Table & Bar Graph? Please use the following templates. I created them to make this as easy as possible: 26

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Attachment

Media Log_Sample Word Document.docx Media Log_Sample Word Document.docx 27

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Media Log_Sample Excel Document.xlsx Media Log_Sample Excel Document.xlsx 28

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WEEK 3: Exploring Global Brands & Branding

WEEK 3: Exploring Global Brands & Branding WEEK 3: Exploring Global Brands & Branding

Context Module Sub Header

STEP 1: READ CHAPTER 2 IN GLOBAL MARKETING & ADVERTISING 1

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• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

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√ Chapter 2: Global Branding 3

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STEP 2: REVIEW CHAPTER 2 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 2 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 2 PowerPoint Presentation.pptx Chapter 2 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 2 MINI-LECTURE 7

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• Below is a link to the Chapter 2 Mini-Lecture. It provides an overview of Chapter 2, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 2 Mini Lecture.mp4 Chapter 2 Mini Lecture.mp4 9

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Context Module Sub Header

STEP 4: WATCH GOING GLOBAL: SECRETS OF BRANDING 10

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Discover the secrets behind the brands recognized the world over as this insightful eight-part series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe. It also reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising, and marketing gurus share insights into the dos and don'ts of brand development: 11

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External Url

WATCH: Going Global: Secrets of Branding WATCH: Going Global: Secrets of Branding 12

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STEP 5: READ SHORT ARTICLE ON THE CONTROVERSIAL PRACTICES OF LUXURY BRANDS 13

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• In 2017, high-end clothing manufacturer Burberry burned $37.8 million of unwanted products, sparking environmental concerns from its shareholders and a debate over the wastage by luxury brands. But Burberry wasn't alone. Designer brands often destroy unwanted stock to stop it from being sold at discounted prices and maintain the exclusivity of their products so they are not sold to the "wrong people." Learn more in this short article from Newsweek: 14

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External Url

Luxury Brands Prefer to Burn Millions of Dollars’ Worth of Clothes To Letting ‘Wrong’ Shoppers Buy Them At Discount Luxury Brands Prefer to Burn Millions of Dollars’ Worth of Clothes To Letting ‘Wrong’ Shoppers Buy Them At Discount 15

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Context Module Sub Header

STEP 6: READ SHORT ARTICLE ON GLOBAL MARKETING FAILURES 16

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• Without the proper considerations, marketing to a foreign audience can have disastrous outcomes. Sending the wrong message can not only discourage consumers from buying your product, but could lead them to boycott your business altogether. Here are 13 well-known companies that have made major international marketing mistakes: 17

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External Url

Lost in Translation: 13 International Marketing Fails Lost in Translation: 13 International Marketing Fails 18

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STEP 7: COMPLETE DISCUSSION BOARD POST 19

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Context Module Sub Header

• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 20

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Discussion Topic

Week 3: Question 1 (Personal Brand Inventory) Week 3: Question 1 (Personal Brand Inventory) 10 21

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STEP 8: COMPLETE CHAPTER 2 READING CHECK 22

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• Please complete the following Reading Check by 11:59pm on Sunday evening: 23

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Quiz

Chapter 2 Reading Check Chapter 2 Reading Check 20 24

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STEP 9: COMPLETE & SUBMIT MEDIA LOG ASSIGNMENT 25

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• Please complete and submit your Media Log Assignment by 11:59pm on Sunday evening: 26

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Assignment

Media Log: Personal Media Usage & Analysis Media Log: Personal Media Usage & Analysis 30 27

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• Need a little help seeting up your Word Document and Excel Data Table & Bar Graph? Please use the following templates. I created them to make this as easy as possible: 28

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Attachment

Media Log_Sample Excel Document.xlsx Media Log_Sample Excel Document.xlsx 29

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Attachment

Media Log_Sample Word Document.docx Media Log_Sample Word Document.docx 30

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WEEK 4: Exploring Values and Culture

WEEK 4: Exploring Values and Culture WEEK 4: Exploring Values and Culture

Context Module Sub Header

STEP 1: READ CHAPTER 3 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

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Context Module Sub Header

√ Chapter 3: Values and Culture 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 3 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 3 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 3 PowerPoint Presentation.pptx Chapter 3 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 3 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 3 Mini-Lecture. It provides an overview of Chapter 3, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 3 Mini Lecture.mp4 Chapter 3 Mini Lecture.mp4 9

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Context Module Sub Header

STEP 4: EXPLORE LIST OF UNIVERSAL PERSONAL VALUES 10

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Context Module Sub Header

• This week I want you to take a deeper look at the values that define you. The list below features dozens of personal values that are found around the world. I have a feeling you'll find a few that speak to you and help define your personality and decision making behaviors. You don't need to do anything with your findings right now...just keep them in mind as we move forward this semester: 11

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Attachment

List of Universal Personal Values.pdf List of Universal Personal Values.pdf 12

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STEP 5: WATCH THE ILLUSIONISTS (DOCUMENTARY) 13

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The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre Museum, from a cosmetic surgeon's office in Beirut to the heart of Tokyo's Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven images of beauty that show little to no respect for biological realities or cultural differences. 14

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External Url

WATCH: The Illusionists WATCH: The Illusionists 15

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Context Module Sub Header

STEP 6: COMPLETE DISCUSSION BOARD POSTS 16

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Context Module Sub Header

• Please answer the following Discussion Board questions by 11:59pm on Sunday evening: 17

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Discussion Topic

Week 4: Question 1 (Manifestations of Culture) Week 4: Question 1 (Manifestations of Culture) 5 18

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Discussion Topic

Week 4: Question 2 (Response to The Illusionists) Week 4: Question 2 (Response to The Illusionists) 5 19

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Context Module Sub Header

STEP 7: COMPLETE CHAPTER 3 READING CHECK 20

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 21

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Quiz

Chapter 3 Reading Check Chapter 3 Reading Check 20 22

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WEEK 5: Dimensions of Culture

WEEK 5: Dimensions of Culture WEEK 5: Dimensions of Culture

Context Module Sub Header

STEP 1: READ CHAPTER 4 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

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Context Module Sub Header

√ Chapter 4: Dimensions of Culture 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 4 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 4 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 4 PowerPoint Presentation.pptx Chapter 4 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 4 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 4 Mini-Lecture. It provides an overview of Chapter 4, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 4 Mini Lecture.mp4 Chapter 4 Mini Lecture.mp4 9

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Context Module Sub Header

STEP 4: BEGIN WORKING ON INDUSTRY ANALYSIS ASSIGNMENT (DUE WEEK 6) 11

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Context Module Sub Header

• Last week you learned more about the impact of values and culture on global branding. These important topics will come up over and over again in the coming weeks. For this assignment I want you to explore these concepts by completing an industry analysis. Click below to learn more... 12

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Assignment

Industry Analysis Industry Analysis 40 13

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Attachment

Industry Analysis Template.docx Industry Analysis Template.docx 14

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Context Module Sub Header

STEP 5: WATCH "AMERICAN FACTORY" ON NETFLIX (OPTIONAL) 15

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Context Module Sub Header

• This is an optional assignment for those of you who want to learn more about cultural differences in the business world. "American Factory" is a facinating look at post-industrial Ohio, where a Chinese billionaire recently opened a new factory in the husk of an abandoned General Motors plant. Early days of hope and optimism eventually gave way to setbacks as high-tech China clashes with working-class America. This film was produced by Higher Ground Productions, Barack Obama and Michelle Obama's production company in partnership with Netflix: 16

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External Url

WATCH: American Factory (Netflix Documentary) WATCH: American Factory (Netflix Documentary) 17

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Context Module Sub Header

STEP 6: COMPLETE DISCUSSION BOARD POST 18

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Context Module Sub Header

• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 19

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Discussion Topic

Week 5: Question 1 (Short-Term vs. Long-Term Orientation) Week 5: Question 1 (Short-Term vs. Long-Term Orientation) 5 20

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Context Module Sub Header

STEP 7: COMPLETE CHAPTER 4 READING CHECK 21

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 22

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Quiz

Chapter 4 Reading Check Chapter 4 Reading Check 20 23

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WEEK 6: Culture and Consumer Behavior

WEEK 6: Culture and Consumer Behavior WEEK 6: Culture and Consumer Behavior

Context Module Sub Header

STEP 1: READ CHAPTER 5 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 5 PowerPoint. 2

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Context Module Sub Header

√ Chapter 5: Culture and Consumer Behavior 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 5 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 5 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 5 PowerPoint Presentation.pptx Chapter 5 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 5 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 5 Mini-Lecture. It provides an overview of Chapter 5, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 5 Mini-Lecture.mp4 Chapter 5 Mini-Lecture.mp4 9

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Context Module Sub Header

STEP 4: READ ARTICLE ON SUSTAINABILITY IN GLOBAL LUXURY BRANDING 10

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Context Module Sub Header

• Your next major assignment is about exploring luxury brand marketing in divergent global cultures, I thought it would be interesting for you to read the following article from German marketing scholars. "Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence" provides differentiated model of financial, functional, individual and social sustainability value that might be a useful instrument for both academics and managers as a basis to successfully create, market and monitor luxury brands that represent social and environmental excellence: 11

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Attachment

Sustainability as Part of the Luxury Essence.pdf Sustainability as Part of the Luxury Essence.pdf 12

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Context Module Sub Header

STEP 5: CONTINUE WORKING ON INDUSTRY ANALYSIS ASSIGNMENT 13

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Context Module Sub Header

• Please complete and upload your Industry Analysis Assignment by 11:59pm on Sunday evening. You should upload a Word document or PDF file. I will not accept a Google Doc link or any other type of file. You can learn more about the assignment below: 14

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Assignment

Industry Analysis Industry Analysis 40 15

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Attachment

Industry Analysis Template.docx Industry Analysis Template.docx 16

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Context Module Sub Header

STEP 6: COMPLETE CHAPTER 5 READING CHECK 17

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 18

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Quiz

Chapter 5 Reading Check Chapter 5 Reading Check 20 19

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WEEK 7: Researching & Applying Cultural Values

WEEK 7: Researching & Applying Cultural Values WEEK 7: Researching & Applying Cultural Values

Context Module Sub Header

STEP 1: READ CHAPTER 6 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 6 PowerPoint. 2

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Context Module Sub Header

√ Chapter 6: Researching and Applying Cultural Values 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 6 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 6 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 6 PowerPoint Presentation.pptx Chapter 6 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 6 MINI-LECTURE 7

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• Below is a link to the Chapter 6 Mini-Lecture. It provides an overview of Chapter 6, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 6 Mini-Lecture.mp4 Chapter 6 Mini-Lecture.mp4 9

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Context Module Sub Header

STEP 4: WATCH THE NEW MAD MEN (FROM THE PBS MINI-SERIES AMERICA BY THE NUMBERS) 10

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Context Module Sub Header

• With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino. Here, PBS takes an exclusive look inside LatinWorks (now rebranded as Third Ear), one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market: 11

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External Url

WATCH: The New Mad Men WATCH: The New Mad Men 12

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STEP 5: WATCH VIDEOS ON GLOBAL HAPPINESS 13

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Context Module Sub Header

• This week, you are learning about researching and applying cultural values to advertising. Some brands, like Coca-Cola, include universal values like happiness in their ads and commercials around the world. From China to Belgium, these ads try to tap into shared beliefs about being "happy" when together with friends and family. While the United Nations acknowledges the pursuit of happiness and well-being as universal goals in public policy, and research suggests happiness is positively valued across many cultures, the concept and expression of happiness are not universal and differ substantially across societies and individuals. What makes a life happy, the specific values that foster it, and the degree to which happiness is prioritized are culturally relative, rather than being a single, universally shared idea. To learn more, here are a few videos on how we measure happiness and how it can differ from country to country, despite being a universal value: 14

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External Url

How to Measure Happiness Around the World | National Geographic How to Measure Happiness Around the World | National Geographic 15

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External Url

Is Finland Really The Happiest Country In The World? Is Finland Really The Happiest Country In The World? 16

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External Url

Why Denmark Is One Of The Happiest Countries In The World Why Denmark Is One Of The Happiest Countries In The World 17

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STEP 6: COMPLETE DISCUSSION BOARD POST 18

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Context Module Sub Header

• Please answer the following Discussion Board questions by 11:59pm on Sunday evening: 19

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Discussion Topic

Week 7: Question 1 (Response to The New Mad Men) Week 7: Question 1 (Response to The New Mad Men) 5 20

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Discussion Topic

Week 7: Question 2 (Universal Values & Advertising) Week 7: Question 2 (Universal Values & Advertising) 10 21

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Context Module Sub Header

STEP 7: COMPLETE CHAPTER 6 READING CHECK 22

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 23

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Quiz

Chapter 6 Reading Check Chapter 6 Reading Check 20 24

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WEEK 8: Culture and Communication

WEEK 8: Culture and Communication WEEK 8: Culture and Communication

Context Module Sub Header

STEP 1: READ CHAPTER 7 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 7 PowerPoint. 2

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Context Module Sub Header

√ Chapter 7: Culture and Communication 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 7 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 7 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 7 PowerPoint Presentation.pptx Chapter 7 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 7 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 7 Mini-Lecture. It provides an overview of Chapter 7, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 7 Mini-Lecture.mp4 Chapter 7 Mini-Lecture.mp4 9

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Context Module Sub Header

STEP 4: READ ARTICLE ON BUSINESS COMMUNICATION ACROSS CULTURES 10

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Context Module Sub Header

• "Business Communication Across Cultures: A Theoretical Perspective" provides a brief introduction to the field of intercultural business discourse (IBD), an approach to intercultural communication which attempts to capture the interactional and situated nature of encounters between cultures. It is written from an Eastern perspective by two well-known researchers and authors from The Hong Kong Polytechnic University: 11

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Attachment

Business Communication Across Cultures.pdf Business Communication Across Cultures.pdf 12

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Context Module Sub Header

STEP 5: COMPLETE & SUBMIT PERSONAL COMMUNICATION STYLE ASSIGNMENT 13

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Context Module Sub Header

• This week I want you to complete a short self-reflection on your personal communication style. Who or what influenced you to speak, write and interact with others the way you do? You will find more information in the assignment below: 14

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Assignment

Personal Communication Style Personal Communication Style 20 15

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Context Module Sub Header

STEP 6: COMPLETE CHAPTER 7 READING CHECK 16

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 17

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Quiz

Chapter 7 Reading Check Chapter 7 Reading Check 20 18

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WEEK 9: Exploring Culture and the Media

WEEK 9: Exploring Culture and the Media WEEK 9: Exploring Culture and the Media

Context Module Sub Header

STEP 1: READ CHAPTER 8 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 8 PowerPoint. 2

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Context Module Sub Header

√ Chapter 8: Culture and the Media 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 8 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 8 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 8 PowerPoint Presentation.pptx Chapter 8 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 8 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 8 Mini-Lecture. It provides an overview of Chapter 8, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 8 Mini-Lecture.mp4 Chapter 8 Mini-Lecture.mp4 9

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STEP 4: WATCH KILLING US SOFTLY 4 & READ FOLLOW-UP ARTICLES 10

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Context Module Sub Header

• Chapter 8 examines the important link between culture and mass media. Since this course is focused on advertising, and the way this industry both responds to and creates culture, I want you to watch a very important documentary that examines the power that advertising has in producing cultural and behavioral norms. Killing Us Softly 4 provides an overview of the groundbreaking research of communications scholar Jean Kilbourne, and examines the assault on women and girls that the media has been guilty of for the past several decades. Please note that this film includes graphic images and depictions of eating disorders: 11

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External Url

WATCH: Killing Us Softly 4: Advertising's Image of Women WATCH: Killing Us Softly 4: Advertising's Image of Women 12

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• It's been more than forty years since the original version of Killing Us Softly premiered, yet Jean Kilbourne's work is still as important as ever. She speaks regularly at conferences and universities and is often quoted and interviewd when controversial advertising jumps into the spotlight (check out the article on the Sydney Sweeney ad for American Eagle below): 13

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External Url

READ: Killing Us (Not) So Softly READ: Killing Us (Not) So Softly 14

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External Url

READ: Diagnosing Bias – How the Sydney Sweeney Controversy Relates to Medicine READ: Diagnosing Bias – How the Sydney Sweeney Controversy Relates to Medicine 15

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Context Module Sub Header

STEP 5: COMPLETE DISCUSSION BOARD POST 16

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• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 17

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Discussion Topic

Week 9: Question 1 (Response to Killing Us Softly 4) Week 9: Question 1 (Response to Killing Us Softly 4) 5 18

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Context Module Sub Header

STEP 6: COMPLETE CHAPTER 8 READING CHECK 19

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 20

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Quiz

Chapter 8 Reading Check Chapter 8 Reading Check 20 21

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Week 10: Culture & Advertising Appeals

Week 10: Culture & Advertising Appeals Week 10: Culture & Advertising Appeals

Context Module Sub Header

STEP 1: READ CHAPTER 9 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 9 PowerPoint. 2

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Context Module Sub Header

√ Chapter 9: Culture and Advertising Appeals 3

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STEP 2: REVIEW CHAPTER 9 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 9 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 9 PowerPoint Presentation.pptx Chapter 9 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 9 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 9 Mini-Lecture. It provides an overview of Chapter 9, calling out the most important information from the PowerPoint Presentation: 8

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Attachment

Chapter 9 Mini-Lecture.mp4 Chapter 9 Mini-Lecture.mp4 9

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Context Module Sub Header

STEP 4: BEGIN WORKING ON ADVERTISING ANALYSIS ASSIGNMENT (DUE WEEK 11) 10

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Context Module Sub Header

• This assignment will allow you to flex your creative thinking muscles by completing an advertising analysis for a famous global luxury brand. You will find more information about the assignment below: 11

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Assignment

Advertising Analysis Advertising Analysis 30 12

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Context Module Sub Header

STEP 5: WATCH GLOBAL JUNK FOOD (OPTIONAL) 13

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• Major global food brands have taken ‘responsibility pledges, promising no added sugar, preservatives, artificial colors or flavors and not to target children. So why are they using tactics banned in the West in the developing world? There, they have created ultra low cost products with higher levels of salt, sugar and saturated fats. Filmed in Brazil, India and France, this documentary investigates the new marketing, advertising, and sales tactics of major global brands like Coca-Cola, McDonald’s and Domino’s Pizza to grow business around the world. 14

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External Url

WATCH: Global Junk Food WATCH: Global Junk Food 15

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Context Module Sub Header

STEP 6: COMPLETE DISCUSSION BOARD POST 16

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Context Module Sub Header

• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 17

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Discussion Topic

Week 10: Question 1 (International Advertising Failures) Week 10: Question 1 (International Advertising Failures) 5 18

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Context Module Sub Header

STEP 7: COMPLETE CHAPTER 9 READING CHECK 19

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Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 20

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Quiz

Chapter 9 Reading Check Chapter 9 Reading Check 20 21

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WEEK 11: Culture and Executional Style

WEEK 11: Culture and Executional Style WEEK 11: Culture and Executional Style

Context Module Sub Header

STEP 1: READ CHAPTER 10 IN GLOBAL MARKETING & ADVERTISING 1

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Context Module Sub Header

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 10 PowerPoint. 2

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Context Module Sub Header

√ Chapter 10: Culture and Executional Style 3

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Context Module Sub Header

STEP 2: REVIEW CHAPTER 10 POWERPOINT PRESENTATION 4

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Context Module Sub Header

• Once you have read Chapter 10 in your textbook, please review the attached PowerPoint Presentation. The presentation will bring additional attention to material that I want you to focus on. If you see it in the textbook and in the PowerPoint, there is a strong chance you will see it in a quiz or discussion board question: 5

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Attachment

Chapter 10 PowerPoint Presentation.pptx Chapter 10 PowerPoint Presentation.pptx 6

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Context Module Sub Header

STEP 3: WATCH CHAPTER 10 MINI-LECTURE 7

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Context Module Sub Header

• Below is a link to the Chapter 10 Mini-Lecture. It provides an overview of Chapter 10, calling out the most important information from the PowerPoint Presentation: 8

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Context Module Sub Header

√ Coming Soon! 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

STEP 4: COMPLETE & SUBMIT ADVERTISING ANALYSIS 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

• This assignment will allow you to flex your creative thinking muscles by completing an advertising analysis for a famous global luxury brand. You will find more information about the assignment below: 11

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Assignment

Advertising Analysis Advertising Analysis 30 12

assignment 8325537 1

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

STEP 5: COMPLETE DISCUSSION BOARD POST 13

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 14

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

Week 11: Question 1 (Advertising Appeals and Execution Examples) Week 11: Question 1 (Advertising Appeals and Execution Examples) 7 15

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Context Module Sub Header

STEP 6: COMPLETE CHAPTER 10 READING CHECK 16

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

• Please complete the following Reading Check by 11:59pm on Sunday evening: 17

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Quiz

Chapter 10 Reading Check Chapter 10 Reading Check 20 18

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules

Student Resources

Start Here

WEEK 1: Course Introduction + Exploring the World of Advertising

REMINDER: REVIEW SYLLABUS & ORDER TEXTBOOK 1

• Please review the course syllabus and order your textbook for this course as soon as possible. You will find information regarding the book below and under the "Syllabus" tab. This includes links to the publisher's website and Amazon: 2

STEP 1: REVIEW WEEK 1 POWERPOINT PRESENTATION 5

• This week's PowerPoint provides an overview of our course, information about your instructor, and important key terms that will be useful over the next 15 weeks. This is the same PowerPoint that I share in the Week 1 Mini Lecture in "Step 2" below: 6

STEP 2: WATCH WEEK 1 MINI LECTURE 8

STEP 3: WATCH ART & COPY (DOCUMENTARY BY THE ONE CLUB) 12

STEP 4: READ INTRODUCTION TO GLOBAL ADVERTISING PRACTICE IN A BORDERLESS WORLD (OPTIONAL) 16

STEP 5: COMPLETE WEEK 1 DISCUSSION BOARD POSTS 19

STEP 6: BEGIN WORKING ON ASSIGNMENT #1 (MEDIA LOG) 24

STEP 7: READ CHAPTER 1 IN GLOBAL MARKETING & ADVERTISING PRIOR TO WEEK 2 29

√ Chapter 1: The Paradoxes of Global Marketing Communications 31

WEEK 2: The Paradoxes of Global Marketing Communications

STEP 1: READ CHAPTER 1 IN GLOBAL MARKETING & ADVERTISING 1

• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

√ Chapter 1: The Paradoxes of Global Marketing Communications 3

STEP 2: REVIEW CHAPTER 1 POWERPOINT PRESENTATION 4

STEP 3: WATCH CHAPTER 1 MINI-LECTURE 7

• Below is a link to the Chapter 1 Mini-Lecture. It provides an overview of Chapter 1, calling out the most important information from the PowerPoint Presentation: 8

STEP 4: WATCH THE WORLD IS A GLOBAL VILLAGE WITH MARSHALL MCLUHAN 10

STEP 5: WATCH ADVERTISING AT THE EDGE OF THE APOCALYPSE (DOCUMENTARY) 13

STEP 6: COMPLETE DISCUSSION BOARD POSTS 16

• Please answer the following Discussion Board questions by 11:59pm on Sunday evening: 17

STEP 7: COMPLETE CHAPTER 1 READING CHECK 20

• Please complete the following Reading Check by 11:59pm on Sunday evening. The questions come directly from the book chapter, so please make sure to read the chapter and review the PowerPoint Presentation before you take the quiz: 21

STEP 8: CONTINUE WORKING ON ASSIGNMENT #1 (MEDIA LOG): 23

• Continue working on your Media Log this week. As a reminder, you need seven consecutive days of data to complete the summary and analysis. Make sure to get started as soon as possible if you haven't done so already: 24

• Need a little help seeting up your Word Document and Excel Data Table & Bar Graph? Please use the following templates. I created them to make this as easy as possible: 26

WEEK 3: Exploring Global Brands & Branding

STEP 1: READ CHAPTER 2 IN GLOBAL MARKETING & ADVERTISING 1

• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

√ Chapter 2: Global Branding 3

STEP 2: REVIEW CHAPTER 2 POWERPOINT PRESENTATION 4

STEP 3: WATCH CHAPTER 2 MINI-LECTURE 7

• Below is a link to the Chapter 2 Mini-Lecture. It provides an overview of Chapter 2, calling out the most important information from the PowerPoint Presentation: 8

STEP 4: WATCH GOING GLOBAL: SECRETS OF BRANDING 10

STEP 5: READ SHORT ARTICLE ON THE CONTROVERSIAL PRACTICES OF LUXURY BRANDS 13

STEP 6: READ SHORT ARTICLE ON GLOBAL MARKETING FAILURES 16

STEP 7: COMPLETE DISCUSSION BOARD POST 19

• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 20

STEP 8: COMPLETE CHAPTER 2 READING CHECK 22

• Please complete the following Reading Check by 11:59pm on Sunday evening: 23

STEP 9: COMPLETE & SUBMIT MEDIA LOG ASSIGNMENT 25

• Please complete and submit your Media Log Assignment by 11:59pm on Sunday evening: 26

• Need a little help seeting up your Word Document and Excel Data Table & Bar Graph? Please use the following templates. I created them to make this as easy as possible: 28

WEEK 4: Exploring Values and Culture

STEP 1: READ CHAPTER 3 IN GLOBAL MARKETING & ADVERTISING 1

• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

√ Chapter 3: Values and Culture 3

STEP 2: REVIEW CHAPTER 3 POWERPOINT PRESENTATION 4

STEP 3: WATCH CHAPTER 3 MINI-LECTURE 7

• Below is a link to the Chapter 3 Mini-Lecture. It provides an overview of Chapter 3, calling out the most important information from the PowerPoint Presentation: 8

STEP 4: EXPLORE LIST OF UNIVERSAL PERSONAL VALUES 10

STEP 5: WATCH THE ILLUSIONISTS (DOCUMENTARY) 13

STEP 6: COMPLETE DISCUSSION BOARD POSTS 16

• Please answer the following Discussion Board questions by 11:59pm on Sunday evening: 17

STEP 7: COMPLETE CHAPTER 3 READING CHECK 20

• Please complete the following Reading Check by 11:59pm on Sunday evening: 21

WEEK 5: Dimensions of Culture

STEP 1: READ CHAPTER 4 IN GLOBAL MARKETING & ADVERTISING 1

• Please read the following chapter in Global Marketing and Advertising. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the PowerPoint file shared in "Step 2" of the weekly module: 2

√ Chapter 4: Dimensions of Culture 3

STEP 2: REVIEW CHAPTER 4 POWERPOINT PRESENTATION 4

STEP 3: WATCH CHAPTER 4 MINI-LECTURE 7

• Below is a link to the Chapter 4 Mini-Lecture. It provides an overview of Chapter 4, calling out the most important information from the PowerPoint Presentation: 8

STEP 4: BEGIN WORKING ON INDUSTRY ANALYSIS ASSIGNMENT (DUE WEEK 6) 11

• Last week you learned more about the impact of values and culture on global branding. These important topics will come up over and over again in the coming weeks. For this assignment I want you to explore these concepts by completing an industry analysis. Click below to learn more... 12

STEP 5: WATCH "AMERICAN FACTORY" ON NETFLIX (OPTIONAL) 15

STEP 6: COMPLETE DISCUSSION BOARD POST 18

• Please answer the following Discussion Board question by 11:59pm on Sunday evening: 19

STEP 7: COMPLETE CHAPTER 4 READING CHECK 21

• Please complete the following Reading Check by 11:59pm on Sunday evening: 22

WEEK 6: Culture and Consumer Behavior

STEP 1: READ CHAPTER 5 IN GLOBAL MARKETING & ADVERTISING 1

• Please read the following chapter in Global Marketing and Advertising, Understanding Cultural Paradoxes. Make special note of keywords and phrases, case studies and examples. I will include important information and contemporary examples in the Chapter 5 PowerPoint. 2

√ Chapter 5: Culture and Consumer Behavior 3

STEP 2: REVIEW CHAPTER 5 POWERPOINT PRESENTATION 4