Course Syllabus

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Course Description:

Economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society.  Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.

 

Course Description

This course introduces 21st Century business management. It pays special attention to managing start-ups and new initiatives. By way of case studies, role play, and group projects, participants learn how entrepreneurs, intrapreneurs, and their teams understand the complex situations they face, strategize, and then create business models enabling them to innovate continuously. All sessions of the course offer opportunities for participants to learn to design systems of human activity in a “hands-on” fashion, using the cloud-based technical platforms that distinguish this century’s businesses from all of their predecessors.

Learning Objectives

Upon successful completion of this class, students will be able to:
-Participate in “management” as a collaborative practice of organizing systems of human activity in turbulent environments.
-Co-design, develop, and test “branding”, that is, marketing objectives and images for a new product or service.
-Co-design, develop, and walk-thru (or “pitch”) to investors a model for a new business, including its marketing, operational, and financial objectives.

Student Learning Outcomes:

Upon successful completion of the course, students will be able to:

  • Compare and contrast the rolls, relationships and effects of small and large businesses on society and the environment.
  • Assess local, national and global regulatory and competitive environments and develop operational strategies.
  • Compare start-up and growth strategies for management of human, financial and operational resources.

Course Content:

1

SEP24

Introduction – The business world

Setting: What do you already know; what do you want / need to know; what Qs do you have?

2

OCT1

Entrepreneurship and Innovation (CH5)

Risk, entrepreneurship, start-ups, the nature and importance of innovation in business

3

OCT8

Marketing (CH11)

Assignment 1: Bottled water

4

OCT15

Marketing (CH12)

 

5

OCT22

Finance and Accounting (CH14&16)

Assignment 2: Analyzing business performance

6

OCT29

Management (CH6)

Management and leadership in business

Assignment 3: The Pizza Stand

Assignment 4: Management Case Study

7

NOV5

HRM (CH8)

Organizational structure (CH7)*

Management information systems (CH13)

8

NOV12

 Macro – Macroeconomics, Trade, Money and Banking (CH3)

Conclusions; presentations; future direction

Textbook:

The textbook for this class is available for free online

Introduction to Business from OpenStax, ISBN-10: 1-947172-55-7

You have several options to obtain this book:

You can use whichever formats you want. Web view is recommended -- the responsive design works seamlessly on any device.

 

Important Notes:

Students must attend 70% of all classes and achieve 70% on course assignments

Course Summary:

Course Summary
Date Details Due