FAQ pages receive a lot of flak. And that is mainly because people associate it with time-waste more often than not. And businesses often view FAQ pages as their dumping ground where they include questions and answers that unfortunately not many people care about. If you are willing to hire writers from organizations that provide content writing services or you want to step up your game and write FAQs yourself, you can make people care. FAQs can be an incredible way to get people to know your brand and the services you offer. Here are some practical tips to help you create a brilliant FAQ page.

What Are People Asking?

The FAQ page is not about writing random questions and answers but answering those questions that your audience frequently asks. Hence, it is vital to find out what people are interested in knowing most often. If you have a call center or a support center then try and see what people are asking. You can gain knowledge from feedback forms available on your website. This can provide opportunities for you to determine what people want to know. Checking forums can be a worthwhile activity because you can get hold of trending topics and questions. Put yourself in your customer’s shoes and start from there.

Be Clear and Straightforward

You might have years of experience but if your customer doesn’t understand what you mean then all that is pointless. When you are writing FAQs remember to be simple, straightforward, and to-the-point. You don’t want to beat around the bushes either. Your questions should be specific and so should the answers. You don’t want to include vague questions and answers because it won’t do either you or your customer any good. You want to keep your customers interested so they at least scan for the answer instead of directly calling your business. Hence, ensure that you use a consistent tone and the FAQs are nothing short of clear.

Put Effort In Organizing

When writing down the FAQs you might realize you have loads of them and none of them can be eliminated because people have a desire to know. Instead of cutting down on the FAQs, you should organize them. This will save you and your customers a ton of time. You can list questions alphabetically or you can sort your FAQs according to your audience. Else, you can divide FAQs according to question type. For example, if you run an online dog products store then you might have a section for shipping FAQs, another for returns FAQs, and so on. You should organize it in the best way possible. You can use visual techniques to make it easier to understand.

Make Sure The Page Is Easy To Find

An organized FAQ page is excellent but you can take it a notch higher. You can start off by determining what the page should be called. For example, you can call it ‘Getting Started’ if you want to outline questions and answers for using your product. Depending on the FAQs you have listed, you should find an approach that works for you. You should also ensure you have linked to the FAQ page where necessary so people can get answers immediately. Your customers will appreciate you for it. If you have a long list of instructions then consider providing a printable version of the page.

Ensure Accuracy

You should always ensure that your answers are accurate. If anything has changed then make sure you change it on the FAQ page. For example, let us say you run a software business. If you have changed a code and this results in changes to how things need to be done then you should include the updated version of steps on the FAQ page. Hence, it is vital that you continually evaluate your FAQ page. Your customers will perceive you as someone who cares about the user experience and it will ensure people only find the latest information on that page.